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Studies - Quality Measurement

A Call Center and a Research Institute: Acticall's twofold expertise

› Are you striving to achieve better market visibility to precisely meet its demands ?

› Are you reaching for insight into your customer and prospect expectations, for enhanced client satisfaction and to improve your business reputation?

› Are you aiming to better control your customer relationship performance?

With widely recognized expertise in the world of customer relationships, the Acticall Group provides a research center designed to help you maximize customer satisfaction and call center performance.

Our dual expertise allows you to address these issues and to leverage our knowledge of the call center business as well as our expertise in data analysis and optimization of customer satisfaction.

Your Business Issues

› Know your market
- Assessing your brand awareness
- Targeting customer and prospect behavior
- Identifying your target's view of the competition

› Improve your products and services
- Benchmarking customer satisfaction
- Meeting customer and prospect expectations

› Optimize your business reputation
- Evaluating your corporate image as perceived by your customers and prospects
- Identifying the root of your CRM issues

› Manage your call center performance
- Assessing CRM effectiveness through quality of service and request processing analysis
- Assessing your call center customer satisfaction

Our solutions

A complete study, from situation analysis to results:

›  Analyzing your needs

›  Defining your business issues and the appropriate strategy to implement

›  Defining the scope of the study

›  Developing tailored, flexible and dynamic applications

›  Defining a survey outline & call scenarios

›  Carrying out the research (telephone, e-mail, mail)

›  Process results and draw out statistic and graphic representations of the recovered information

›  Review the results and recommendations to define and implement an Action Plan


The Research Division establishes a specific methodology for both types of evaluation:

- Assessing customer satisfaction,
- Evaluating contact center performance.



A Comprehensive Approach

Thanks to our dual expertise in Call Center & Research Institute, we assist you throughout your project, without outsource. 




Our specialized team is qualified to handle different types of evaluations, according to your needs:

(Choose a specialty for more information)

›  ad-hoc analysis

›  Mirror surveys

›  Multi-client surveys

›  Mystery calling

›  Mystery mails

›  Call assessment


More Information

"Acticall Research Division, Call center and a research institute, a twofold expertise."
(Topic published in ActiMag issue n°3)

Our references

Contact us

Phone: 
+33 (0) 153 567 000

Fax: +33 (0) 153 567 001

E-mail: contact@acticall.com

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